Masala Express
Masala Express - Trailer
Masala Express is a fast-paced cooking game where you prepare delicious Indian dishes against the clock, serving famished customers and managing a bustling kitchen.
Lead Designer
- Lead Designer of Masala Express, a fast paced cooking game.
- Conducted market research of the top performing mobile games in the cooking genre.
- Identified the target audience and created an ideal player persona.
- Designed game economy around rewarded video ad driven monetization model.
- Designed, built, and scripted over 200 levels across 3 kitchens for the initial release.
Team Lead & Design Management
- Built and led a design team, hiring, training, and mentoring designers to deliver high-quality work on future projects.
- Researched and identified trending genres in Indian mobile game industry for future projects.
- Introduced data analytics and established the practice of data-driven, data-informed design.